We are a boutique Sports and Business Advisory Consultancy

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Sportique88 is a boutique Sports and Business Advisory Consultancy specialising in sports and event management and business development. With its offices in the UK and the Middle East, Sportique88 boasts 30 years of international experience and expertise in a broad range of sporting & business disciplines.


Sportique88 founder Martin Whitaker, has a wealth of sports and business experience with much of his career spent in international motorsport. His work in the sport has covered many aspects at team, organisation, manufacturer and championship levels. In Formula One his career includes working for FIA Presidents Jean-Marie Balestre and Max Mosley, for Bernie Ecclestone's Formula One Management McLaren International and as Director of Motorsport for Ford Motor Company. At Ford he was responsible for the Formula One programme with Stewart Grand Prix, Sauber and Jordan while in rallying he was credited, along with Malcolm Wilson and the M Sport operation, of restoring Ford's fortunes in the FIA World Rally Championship with the introduction of the Ford Focus WRC and the management of drivers such as Colin McRae, Carlos Sainz, Petter Solberg and Juha Kankkunen.


Martin was the CEO of the Bahrain International Circuit during the period 2004 – 2010 and witnessed the birth of Grand Prix racing in the Middle East with the inaugural Gulf Air Bahrain Formula One Grand Prix in April, 2004. He completed his circle of motorsport experience from journalist to Championship organiser as the CEO of the Australian V8 Supercars Championships. Returning to Bahrain in 2012, Martin established Sportique88 with the specific objective of growing sustainable sporting and business activities. Exercising his extensive international sporting contacts the company is now using the island Kingdom as a base to spread new sporting and sports business opportunities across the GCC.

Vision & Mission

Our vision is to become a leading Sporting Management and Advisory Agency recognized on the International Markets. We provide unique and high quality services with extensive knowledge and contacts in the Industries we work in.

Our Mission is to provide our Clients the highest quality of services utlizing our unique experience and contacts in the field. We serve our Clients with integrity, honesty and provide quality expertise.

Get in Touch

Sportique88 WLL
Office 271, MAZ Business Centre
The Lagoon, Amwaj Islands
Kingdom of Bahrain

Email: info@sportique88.net